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We've got some exciting news to share! The whole P45 team are delighted to announce that we have been named as a Critical Partner to help bring the world's highest-profile gospel competition, How Sweet The Sound: UK 2024, to life.
We're so excited to help bring this incredible event across the Atlantic to London and to use our expertise to drive their marketing and sponsorship efforts.
How Sweet The Sound 2024
Established in 2007 and originally sponsored by American telecoms giant Verizon, How Sweet The Sound has quickly become a pivotal platform in the American gospel music scene.
It has grown to become a national gospel music competition tour celebrating the history and sound of gospel music and dance throughout the USA.
Now, in 2024, we are proud to be part of the team that will be bringing this event across the pond for the very first time.
We are delighted they have decided to have it right here in the UK and we couldn't have picked a more awe-inspiring venue to host this event than the iconic Royal Albert Hall.
How Sweet The Sound : UK 2024 will again feature the world's best contemporary choirs, solo artists, dancers, spoken word artists and praise teams together under one illustrious roof, all primed to blow it right off for one night only!
On Sunday 20th October 2024, the Royal Albert Hall will be home for an awe-inspiring night that you can't afford to miss. Doors open at 17:15 and the show will start at 18:00! We can't wait.
The competition celebrates the sounds of gospel music and has awarded thousands of dollars to contestants throughout the years.
It wouldn't be a competition without some expert judges and How Sweet the Sound UK 2024 has some of the best in their field. Joining the array of talent in the Auditorium will be:
Karen Gibson MBE, Founder of the Kingdom Choir
Bazil Meade MBE, Founder & Principal of the world-famous London Community Gospel Choir
Muyiwa Olarewaju OBE, Premier Radio Presenter, Singer & Songwriter.
These talented judges will be joined on stage by the host for the evening, Grammy Award-winning songwriter and record producer Donald Lawrence.
As a leader in marketing and branding, Beverley and the P45 team will be bringing our wealth of expertise and strategic vision to elevate the profile and success of the HSTS event.
Our involvement underscores our ongoing commitment to fostering impactful collaborations and driving tangible results for our clients as we enter just our second year of trading.
We will also be working closely with Creative Projects Manager Audrey Gray, who has 16 years of experience within the UK gospel music industry across various arts, music and entertainment projects, is also supporting this cross-Atlantic venture.
Through her company, ArtisteHub, Audrey provides artist management, event production, tour management services, resourcing, and networking services and we look forward to working with her and her team.
Tickets are available on the Royal Albert Hall website (for the London show). Please note that only tickets purchased through their Box Office, Tickets or approved agents will be valid on the night.
If you want to be part of How Sweet The Sound, well you can! Auditions are now open!
You can apply through submitting a video audition here. Auditions are open until 16 April 2024. (NB: You'll need to create an account on the HSTS website).
Make sure you follow us on our social media channels (all linked below) to keep up-to-date with all the news and announcements as we work towards creating an event we'll be talking about for years to come. #BelieveInSuccess
If you're interested in sponsoring the event or partnership enquiries, or any additional details, please contact the P45 Consultancy team at hello@p45consultancy.com or via our Contact Us page.
For all production and media enquiries to services@artistehub.net
Follow @howsweetthesound on TikTok and @theofficialhowsweetthesound on Facebook and Instagram.
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