Marketing on a Budget: 8 Creative Ways to Promote Your Business
For small-to-medium businesses (SMBs) like my own and many of our clients, effective marketing is crucial to their success. However,...
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Beverley White
Nov 47 min read
Networking & Partnerships: Collaborative Marketing for SMBs
Business has changed immeasurably over the last 2 decades and continues to evolve thanks to advances in technology and societal changes....
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Beverley White
Sep 911 min read
How Pay-Per-Click (PPC) Advertising Can Help SMBs Grow, Sell and Self-Promote
If, like us, you're a small to medium-sized business (aka SMB) you'll understand the unique challenges we all face when it comes to...
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Beverley White
Sep 27 min read
How To Nurture Creativity in Your Business. 5 Ways To Make It Happen!
If I were to say that "time flies" I don't think anyone would disagree. Not literally, but the world moves quickly, especially in...
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Beverley White
Jul 226 min read
How to Build & Nurture Strong Customer Relationships
Small and medium-sized businesses (SMBs) face numerous challenges in marketing in today's fast-paced world of social media and ecommerce....
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Beverley White
Jul 87 min read
Measuring ROI for SMBs: 8 Ways To Track & Optimise Your Metrics
As a small business owner, I'm constantly juggling multiple tasks and wearing many hats. One of the most critical aspects of my role is...
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Beverley White
Jun 245 min read
Leverage The Art of Direct Mail Marketing
Marketing strategies, particularly in recent years, seem to be dominated by online channels and social media platforms, but even in...
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Beverley White
Jun 175 min read
Direct Mail That Delivers!
Like it or not, we all now live in a digital world, one in which we're glued to our smartphone so we're constantly connected a nebulous...
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Beverley White
Jun 106 min read
Crafting Compelling Direct Mail Content
As a consultancy providing expertise in this field, I don't know about you but my inbox is rarely empty, and most of it is fairly...
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Beverley White
Jun 34 min read
The Power of Direct Mail Marketing
Can we all just admit how satisfying it is to get actual snail mail that's NOT a bill? Just got a cool brochure in the mail about a local...
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Beverley White
Apr 155 min read
12 Strategies That Work for Events!
Having spent years navigating the business world, I've learned that event marketing is more than just promotion—it's about creating...
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Beverley White
Mar 255 min read
Strategic Distribution: Amplifying Video Reach and Impact
In today's digital age, video content has emerged as a powerful tool for communication, engagement and storytelling. No longer is video...
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Beverley White
Mar 185 min read
Maximising Engagement: The Art of Creating Compelling Video Content for Business Success
In the rapidly evolving landscape of digital marketing, video content has emerged as a powerhouse, captivating audiences and driving...
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Beverley White
Mar 46 min read
Content Marketing on a Budget: 10 Ways To Create Valuable Content That Drives Results!
We've said it before and we'll no doubt say it again, but in the ever-evolving landscape of digital marketing, CONTENT IS KING. Whether...
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Beverley White
Feb 126 min read
Leveraging Social Media for Growth: 12 Cost-Effective Strategies for SMBs!
In the rapidly evolving landscape of digital marketing, social media has long since emerged as a powerful tool for businesses, providing...
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Beverley White
Jan 89 min read
Creating A Strong Brand Identity: Building Brand Recognition on a Budget
In the competitive landscape that businesses operate today, creating a strong brand identity is a challenge, but essential for the...
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Beverley White
Nov 13, 20238 min read
Understanding Your Target Audience: How To Reach Your Ideal Customers
In the ever-evolving landscape that almost every small to medium-sized business navigates every day, one thing remains constant: knowing...
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Beverley White
Sep 11, 20237 min read
Seasonal Marketing: Get Your Business Ready!
We hate to be the ones to break it to you, especially in the first half of September, but Christmas is coming! As we head into the last...
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Beverley White
Aug 14, 20236 min read
Building a Strong Online Presence: Effective Digital Marketing Strategies for Businesses
In today's digital landscape, having a strong online presence is essential for every business to reach and engage with its target...
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Beverley White
May 22, 20236 min read
The Rise of Influencer Marketing: How to Effectively Leverage Influencers to Promote Your Brand
Whilst some believe marketing in some form can be traced back to 1500 BCE, it's generally accepted that it wasn't until the 1950s and 60s...
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