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Beverley White
2 days ago5 min read
A Fresh Path: Why Leaders Who Hike Succeed
If you're a business owner like me, I'm sure you'll agree that leadership, much like hiking, is a journey filled with peaks, valleys and...
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Beverley White
Jan 206 min read
Get Out of Office & Out of Your Head: The Health Benefits for Business Owners
For many business owners, myself included, the grind never seems to stop. The endless cycle of emails, meetings, strategy sessions and...
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Beverley White
Jan 137 min read
Hiking as a Business Strategy: 10 Ways Long Walks Reflect the Path to Business Success
Having recently returned from Southeast Asia and Japan, where I experienced the breathtaking beauty of Mount Fuji, I found myself...
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Beverley White
Jan 68 min read
Why Business Owners Should Take a Hike (Seriously!)Â
I don't know about you, but for me, running a business often feels like you’re trapped in a never-ending cycle of meetings, emails and...
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Beverley White
Dec 23, 20245 min read
How To Use TikTok For Marketing
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesses aiming to connect with their target...
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Beverley White
Dec 16, 20249 min read
Maximising Your Return On Investment with a Limited Budget: Strategies to Thrive!
For businesses of any size, generating a healthy return on investment (ROI) is crucial to long-term success. However, when financial...
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Beverley White
Dec 9, 20248 min read
Loyalty Programs and Customer Retention: Keep Your Customers Coming Back!
I don't think it will come as much of a shock to you that today’s retail landscape is fiercely competitive. I know from speaking to many...
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Beverley White
Dec 2, 20248 min read
Mastering Event Day: 10 Tips for a Smooth & Successful Execution
Behind every seamless event is a leader who plans, adapts, and delivers. As a woman CEO, I know the power of teamwork, strategic vision,...
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Beverley White
Nov 25, 20248 min read
Marketing on a Budget: 8 Creative Ways to Promote Your Business
For small-to-medium businesses (SMBs) like my own and many of our clients, effective marketing is crucial to their success. However,...
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Beverley White
Nov 18, 20248 min read
Event Safety & Security: 8 Ways To Protect Attendees & Ensure a Smooth Operation
The highly anticipated StepFWD Awards returns to Fairfield Halls this Saturday, showcasing exceptional talent and dedication. P45...
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Beverley White
Nov 11, 20247 min read
The Role of Technology in Modern Event Management
For all the societal and cultural changes we’ve been through, there’s one thing that has consistently been true in the 20+ years I’ve...
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Beverley White
Nov 4, 20247 min read
Networking & Partnerships: Collaborative Marketing for SMBs
Business has changed immeasurably over the last 2 decades and continues to evolve thanks to advances in technology and societal changes....
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Beverley White
Oct 28, 20248 min read
Legal and Compliance Issues: The Essential Guide for Entrepreneurs
Most entrepreneurs will tell you that starting and running a business is an exciting and challenging endeavour. Having started P45 back...
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Beverley White
Oct 21, 20247 min read
Financial Management: 10 Tips for Small Business Owners
It's no secret we've been living under some turbulent economic conditions over the last few years. In this post-Brexit, post-COVID,...
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Beverley White
Oct 14, 20247 min read
Networking and Building Connections: Keys to Business Success
There's no denying that we live in a always connected, fast-paced and highly competitive business environment where success is often...
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Beverley White
Oct 7, 20247 min read
Customer Relations: Cultivating Loyalty and Handling Complaints
Customer relations are the backbone of any successful business. The way you manage interactions with customers - both in times of...
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Beverley White
Sep 30, 20247 min read
Managing Growth: Scaling Your Business Successfully
Starting a business is equal parts excitement and terrifying. Those first few weeks and months as you're taking your first steps on your...
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Beverley White
Sep 23, 20247 min read
Overcoming The Fear of Failure: Embracing Risk As An Entrepreneur
In entrepreneurship, the fear of failure is a common but often overwhelming emotion. While launching and running a business is very...
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Beverley White
Sep 16, 20247 min read
Budgeting for Success: A Comprehensive Guide to Financing Event Planning
Planning a successful business event requires more than just a creative vision and strong organisational skills. A critical factor that...
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Beverley White
Sep 9, 202411 min read
How Pay-Per-Click (PPC) Advertising Can Help SMBs Grow, Sell and Self-Promote
If, like us, you're a small to medium-sized business (aka SMB) you'll understand the unique challenges we all face when it comes to...
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